On testing, it was found that the ROI on WhatsApp bulk messages was 7.1x higher when compared to email. As part of the campaign 1000 emails and 1000 WhatsApp broadcast messages were sent. One D2C brand in home & kitchen category sent bulk WhatsApp messages to its 50,000 customer base and generated ₹5.5 lakhs in sales within 24 hours of sending the campaign.Īnother niche D2C apparel brand set out to test the ROI from Email marketing vs WhatsApp Broadcast messages using the API. We have compiled a few successes from customers who use DelightChat's WhatApp Bulk Messages feature. Let's take a look at the ROI that you can expect from WhatsApp broadcast messages. With bulk messages using WhatsApp API, that's reduced to 1 minute. Earlier the same company would take an hour to manually send 100 messages. Sharing order updates with customers and keeping them informed at all timesĪ fresh foods company in South Africa sends a bulk WhatsApp message every morning to all its customers who will receive the fresh food in the next 3 hours.Promoting products by sharing offers and discounts.Making announcements on new products launched.Keeping customers informed about upcoming events.Use Cases of Automated Bulk Messages on WhatsAppīusinesses use WhatsApp’s bulk sending feature for a lot of purposes such as: WhatsApp bulk messages can be personalized to reach out to customers at scale using variables in your message template body.īy sending personalized messages to customers, your brand will be perceived as being reliable and trustworthy. You can include images, videos and add as many characters as you want to make your messages more meaningful.
Even people who have not saved your WhatsApp number can receive messages from you, if you're using WhatsApp API.īulk messages on WhatsApp help you save time and effort as you don't have to individually type out and send messages to each one of the intended recipients. These messages help you make the most of your resources and are a great way to distribute information instantly. There is no restriction to the number of people who can receive notifications other than your number’s messaging tier with WhatsApp. In simple words, these are messages that are sent to a large number of people on WhatsApp at one go.
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